MARKETING SYSTEMS THAT COMPOUND VERSION 1.0.0
THE MASTER DATA WRANGLER_
Eight years architecting the systems behind demand generation: CRM data models that route 20,000+ leads a year, journeys triggered by real events instead of list uploads, attribution that survives scrutiny, and AI agents with a governed boundary. Fragmented martech goes in; something your CFO can read comes out.
HUBSPOT ARCHITECTURE LIFECYCLE AUTOMATION ATTRIBUTION & GA4 AI AGENTS / MCP WEB & CMS BUILDS
> Free 30-min teardown of your CRM, tracking, and reporting. No deck, no discovery call about the discovery call.
// OPERATOR PROFILE STATUS
FOCUS AREAS Marketing automation, CRM architecture, attribution, AI agents
AVAILABILITY Taking Q4 engagements
CURRENT STACK HubSpot, Salesforce MC, n8n, React/Node, GA4, MCP
CURRENT PROJECT Agentic CRM Operations
LEADS ROUTED 20,000+ / year
FUEL
> RUNS ON COFFEE BEFORE NOON, MIDNIGHT OIL AFTER TEN.
20,000+
INBOUND LEADS GENERATED PER YEAR
700+
ARTICLES INDEXED FOR AI SEARCH
4 → 1
REPORTING TOOLS CONSOLIDATED
8 YRS
BUILDING MARTECH INFRASTRUCTURE
CASE STUDIES ›
ALL
AI & AGENTIC OPS
CRM & LIFECYCLE
DATA & ATTRIBUTION
SEO & DEMAND GEN
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No case studies filed under this pillar yet.
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AI AUTOMATION
2026.07.20 • 9 min READ
Agentic CRM Operations: HubSpot × Claude
Natural-language pipeline triage and reporting, with a governed boundary around what the agent may touch.
[X] HRS
OF MANUAL ANALYSIS RECOVERED EACH MONTH
NL REQUEST
→
MCP CONNECTOR
→
HUBSPOT CRM
→
LOGGED RESULT
Agentic CRM Operations
TEARDOWN
2026.08.22 • 6 min READ
Two Businesses, One Funnel: a Tolitoz Teardown
A restaurant with five ways to order dinner and no way to book the catering that pays better. A read of the live site, ranked by what it costs.
5 → 0
ORDERING PLATFORMS FOR DINNER, INTAKE FORMS FOR CATERING
Tolitoz Motherland teardown
WEB DESIGN & DEV
2026.08.20 • 7 min READ
allisonsacehardware.com for a 1971 Hardware Store
A neighborhood Ace store running seven service lines, an installation business, and a national storefront — one site that keeps all three straight.
7 DEPARTMENTS
SERVICE LINES WITH THEIR OWN PAGE AND QUOTE PATH
allisonsacehardware.com
WEB DESIGN & DEV
2026.08.12 • 5 min READ
masterdatawrangler.com, Start to Finish
My own site: direction, build, and instrumentation, with a copywriter and a designer doing the parts they do better than me.
END-TO-END
DESIGN DIRECTION, BUILD, ANALYTICS, AND DELIVERY
masterdatawrangler.com
CRM ARCHITECTURE
2026.06.10 • 8 min READ
Custom Lead Distribution at Dealer Scale
A labeled association model that routes 80,000+ leads a year to the right territory without a human touching a list.
80,000+
LEADS ROUTED PER YEAR ACROSS THE DEALER NETWORK
Lead Distribution at Scale
AI SEARCH / SEO
2026.05.02 • 7 min READ
Answer Engine Optimization for AI Search
Making 700+ articles machine-readable so assistants cite the brand correctly instead of improvising.
700+
ARTICLES MAPPED INTO A MACHINE-READABLE INDEX
Answer Engine Optimization
ANALYTICS
2026.04.14 • 6 min READ
Counting the Losses in a Conversion Funnel
Absolute drop-off counts instead of comforting percentages — then a workflow that goes after the people who left.
[X]%
STEP-TO-STEP CONVERSION IMPROVEMENT
Funnel Drop-Off Analytics
MARKETING CMS
2026.03.05 • 5 min READ
A Podcast Platform the Marketing Team Owns
HubDB-backed episodes and reusable modules, so publishing never queues behind a developer.
HubDB Podcast Platform
// WHAT I BUILD
01
LIFECYCLE & CRM
HubSpot custom objects and association models; Journey Builder and AMPscript journeys that fire on real events instead of a Tuesday list upload.
02
DATA & ATTRIBUTION
Custom behavioral events, source-segmented funnels, multi-touch attribution, GA4 / GTM / Looker Studio across every brand property.
03
AGENTIC AUTOMATION
HubSpot MCP agent workflows for pipeline analysis, stale-deal triage, engagement logging, and on-demand reporting — with the boundary drawn.
04
AI SEARCH VISIBILITY
llms.txt indexes, brand and pricing-recency guidance, and technical SEO, so assistants cite you accurately instead of confidently improvising.
05
MARTECH OPS
Consolidating scattered reporting into one React / Node / MongoDB view leadership actually opens, plus pixel and data governance nobody volunteers for.
06
WEBSITE DESIGN & BUILD
Marketing sites, landing systems, and custom apps on HubSpot CMS, WordPress, or React — HubDB-backed modules, reusable templates, and pages that load before anyone loses interest.
Notes from inside the stack: CRM architecture, attribution, AI search, and mistakes documented before anyone else repeats them.
ALL
AI & AGENTIC OPS
CRM & LIFECYCLE
DATA & ATTRIBUTION
SEO & DEMAND GEN
Nothing logged under this pillar yet.
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Uncategorized
Hello world!
2026.08.24
▾
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
>_ Field Note
READ FULL POST >
AI & AGENTIC OPS
AI Content-Writing Agents: A Field Guide
2026.07.02
▾
What happens when you let an agent draft, edit, and publish without adult supervision.
>_ Field Note
READ FULL POST >
SEO & DEMAND GEN
llms.txt in Production: Notes From an Answer-Engine Rollout
2026.07.02
▾
What actually changed when 700 articles became machine-readable for AI assistants.
>_ Field Note
READ FULL POST >
DATA & ATTRIBUTION
Your Attribution Report Is Lying, Politely
2026.06.20
▾
Every channel claims the same closed deal. Here is how to make the model admit what it cannot see.
>_ Analysis
READ FULL POST >
AI & AGENTIC OPS
Monitoring AI Agents From a Dashboard You Own
2026.06.14
▾
[ Claude Agent ]
||
+-----------+
| Dashboard |
+-----------+
/ | \
[Alert][Log][Metric]
Giving autonomous agents a leash, a logbook, and a kill switch on hardware you actually own.
>_ Tutorial
READ FULL POST >
CRM & LIFECYCLE
HubSpot Custom Objects: When to Use Them, When to Run
2026.05.28
▾
Custom objects solve a real modeling problem and create four new personalization ones.
>_ Opinion
READ FULL POST >
DATA & ATTRIBUTION
Making AI Read Your Marketing Data So You Don’t Have To
2026.05.20
▾
Turning a spreadsheet nobody opens into a summary someone actually reads.
>_ Analysis
READ FULL POST >
CRM & LIFECYCLE
API vs. SaaS: The Internal Tools Calculus
2026.04.11
▾
When to buy the subscription and when to write forty lines of code instead.
>_ Opinion
READ FULL POST >
// HOW WE WORK TOGETHER
Four ways in. All of them start with someone reading your workflows, which is usually the part nobody has done.
2 WEEKS · FIXED SCOPE
Martech Teardown
A full audit of your CRM data model, event instrumentation, and reporting, ending in a fix list ranked by pain rather than by how fun it is to build.
> CRM data model + lifecycle review > Event, pixel and UTM governance audit > Ranked remediation backlog
START HERE >
MOST COMMON 4–8 WEEKS · BUILD
CRM Architecture Build
Custom objects, custom-coded workflow actions, and routing built to survive your next reorg, migration, and enthusiastic new admin.
> Custom object + labeled association model > Round-robin and territory routing actions > Reporting on response time per owner
START HERE >
RETAINER · ONGOING
AI Enablement
MCP connectors, agent workflows, and a governance boundary, so the agent stays helpful instead of becoming a very fast intern with database access.
> MCP agent workflows for CRM operations > llms.txt and answer-engine visibility > Guardrails, logging, and escalation rules
START HERE >
3–6 WEEKS · DESIGN + BUILD
Website & App Build
Marketing sites, landing systems, and custom apps on HubSpot CMS, WordPress, or a stack of your choosing — with the tracking wired in from day one, not bolted on later.
> HubSpot CMS / HubDB or WordPress builds > Custom React / Node applications > Conversion tracking and SEO baked in
START HERE >
Your stack isn't broken. It's just undocumented._
Send me your CRM, your tracking setup, and the report everyone quietly ignores. You’ll get a written teardown in a week — whether or not we ever work together.
BOOK A MARTECH AUDIT >