< BACK TO THE LOG
DATA & ATTRIBUTION
8 min READ
Your Attribution Report Is Lying, Politely
Every channel claims the same closed deal. Here is how to make the model admit what it cannot see.
// WHY THIS MATTERS
Multi-touch attribution is a story your stack tells about itself, and the known-contact gap is the part it leaves out.
// HOW IT WORKS
The fix is not a better model. It is documenting the blind spots next to the chart so stakeholders stop making budget decisions on a number nobody qualified.
// WHAT I LEARNED
A report that says "we cannot see this" is more useful than one that confidently misattributes it.
#analytics#attribution#ga4#reporting