llms.txt in Production: Notes From an Answer-Engine Rollout_

// WHY THIS MATTERS

Answer engines do not crawl your site the way search engines did, and they will happily invent a pricing model if you leave one ambiguous.

// HOW IT WORKS

The rollout that worked was unglamorous: one index file, explicit corporate-structure and recency guidance, and a quarterly review of what assistants were actually saying about the brand.

// WHAT I LEARNED

Treat retrievability like deliverability. It is infrastructure, it decays, and somebody has to own it.