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DATA & ATTRIBUTION
8 min READ
Making AI Read Your Marketing Data So You Don’t Have To
Turning a spreadsheet nobody opens into a summary someone actually reads.
// WHY THIS MATTERS
Marketing dashboards accumulate the way junk drawers do: a metric added for one campaign in 2023, never removed, still confusing everyone in 2026.
// HOW IT WORKS
The fix was not a smarter model, it was a smaller question: point the agent at one funnel stage at a time, ask for anomalies only, and make it show its arithmetic.
// WHAT I LEARNED
Now the weekly report is four sentences a human wrote, informed by a model that did the tedious part first.
#ai#analytics#automation#marketing