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SEO & DEMAND GEN
6 min READ
Google Ads Agents: Letting a Bot Bid Your Budget
Automated bidding works great right up until it optimizes for the wrong goal, quietly.
// WHY THIS MATTERS
Smart bidding agents are very good at hitting the target you gave them, and very bad at telling you the target was wrong.
// HOW IT WORKS
The fix that saved a client’s quarter: pairing automated bids with a human-reviewed weekly cap on "leads" defined strictly enough to exclude bot form fills.
// WHAT I LEARNED
Automation should change how fast you react, not who is accountable for the number.
#ai-agents#automation#marketing#ppc