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CRM & LIFECYCLE
7 min READ
CRM Hygiene Is the Whole Job
Deduplication, lifecycle discipline, and other unglamorous work that decides whether any of your reporting means anything.
// WHY THIS MATTERS
Nobody puts "merged 4,000 duplicate contacts" on a highlight reel. It is the single highest-leverage week in the job.
// HOW IT WORKS
Every dashboard argument I have ever sat through was actually a data-entry argument wearing a suit.
// WHAT I LEARNED
The stack that never makes headlines is the one someone is quietly maintaining. Be that someone.
#crm#data-quality#governance#operations