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CRM & LIFECYCLE
7 min READ
HubSpot Custom Objects: When to Use Them, When to Run
Custom objects solve a real modeling problem and create four new personalization ones.
// WHY THIS MATTERS
If your business has an entity that is not a contact, company, or deal, you will eventually model it badly inside a property. Custom objects are the honest answer.
// HOW IT WORKS
They are also where native marketing-email personalization stops working, which is why the property-staging pattern exists and why nobody warns you about it in the sales demo.
// WHAT I LEARNED
Model first, automate second, and write the association labels down before anyone builds a report on them.
#architecture#crm#custom-objects#hubspot