ANALYTICS

Counting the Losses in a Conversion Funnel

Custom behavioral eventsHubSpot journeysGA4Looker Studio

EVENT JOURNEY FUNNEL DROP-OFF RE-ENGAGE

01 // THE PROBLEM

Percentage conversion looked healthy at every step while the business quietly lost its highest-intent researchers somewhere in the middle.

02 // THE APPROACH

Instrumented every step with custom behavioral events, segmented funnels by original and latest source, and wrote step data back to contact records to trigger personalized re-engagement.

03 // THE RESULT

The real loss stages became obvious, step-to-step conversion improved, and the known-contact attribution gap got documented so nobody misreads the chart.