HubSpot Custom Objects: When to Use Them, When to Run
Custom objects solve a real modeling problem and create four new personalization ones.
FIELD NOTES
API vs. SaaS: The Internal Tools Calculus
When to buy the subscription and when to write forty lines of code instead.
CRM Hygiene Is the Whole Job
Deduplication, lifecycle discipline, and other unglamorous work that decides whether any of your reporting means anything.