YOU SEND
Three sentences and a screenshot of the thing that annoys you. A brief is welcome but never required, and nobody has ever been turned away for insufficient formatting.
// CONTACT
TELL ME WHAT’S BROKEN
You have a CRM three people trust, a dashboard nobody opens, and an attribution report that credits every channel with the same closed deal. Start anywhere. I have seen worse, and I have usually caused a version of it myself.
// NEW MESSAGE
DRAFT · UNSAVED
// WHAT HAPPENS NEXT
Four steps, none of which involve the phrase “let’s find 15 minutes to align.”
I REPLY
Inside 24–48 hours, from a person, with actual questions about your data model rather than a link to a calendar with my face on it.
WE TEAR IT DOWN
A free 30-minute look at your CRM, tracking, and reporting. You get the written teardown afterwards — ranked by pain, not by how fun it would be to build.
YOU DECIDE
Hire me, hand the list to your team, or file it. The teardown is yours either way. Roughly a third of them end with “we can fix this ourselves,” which is a fine outcome.
// WORTH AN EMAIL
- Your lead routing is a spreadsheet with feelings.
- Marketing and sales report two different numbers, and both are confident.
- Somebody said “let’s add AI to it” and you would like a governed answer instead of a demo.
- Your attribution model has never once said “I don’t know,” which is suspicious.
- You need a site that ships with tracking wired in, not bolted on in month three.
- You want a second opinion your current vendor will not enjoy.
// NOT MY LANE
- A “quick question” that is, on inspection, forty hours of work.
- Rescuing a migration that goes live tomorrow morning.
- Anything whose success metric is impressions.
- Backlink exchanges. Genuinely, please stop.
If you are in the left column, write badly and send it anyway. Editing your inquiry is not the bottleneck; the undocumented workflow is.