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WEB DESIGN & DEV

serenitypcs.com for a Psychiatric Practice

WordPressGoogle AnalyticsMailgun SMTPElementor
SKETCHBOOK › 4 PAGES what each page had to do

Home

/
header
logo
home services about contact
phone number
hero — calm, not clinical
"Your Path to Mental Wellness" + book a free consultation
warm clinic photo
services at a glance
evaluations
counseling
medication
plans
dual-certified
the people you would actually see
Barbara
Moses
Laura
testimonials
‹
"she listened and was understanding…"
›
closing booking cta
book your appointment
Someone arrives mid-crisis. Reassure first, prove competence second, and keep the booking button in reach the whole way down.

Services

/services
page intro
what we treat, in plain words
service detail pairs
psychiatric evaluations
support + counseling
more pairs
medication management
personalized treatment plans
conditions covered
anxiety · depression · PTSD · ASD · substance use
cta
book your appointment
Say what each service is in plain language, because people search for a symptom, not a treatment name.

About + Team

/about#team
practice story
founding photo
why the practice exists
clinician cards — photo, credentials, philosophy
DNP, PMHNP-BC
PsyD, PMHNP-BC
APRN PMHNP-BC
cta
meet the team → book
Credentials build trust, but faces close the gap. Photo first, letters after the name, philosophy in their own voice.

Contact

/contact-us
form + reassurance
name · phone · email · message
virtual or in person, insurance accepted
direct lines
call the practice
send → Mailgun SMTP
The whole site exists for this form. Four fields, no interrogation, and Mailgun so it never lands in spam.
VISIT THE LIVE SITE ❯ serenitypcs.com/

01 // THE PROBLEM

A growing psychiatric and counseling practice needed a site that could explain its services to people in a difficult moment, establish clinical credibility, and reliably deliver consultation requests — the last part being where most practice sites quietly break.

02 // THE APPROACH

Ran the project end to end: directed a copywriter on tone for a clinical audience and a designer on the logo and visual identity, then built the site in WordPress — services, clinician bios, insurance coverage, and testimonials, with booking calls to action on every page. Added Google Analytics for traffic and conversion tracking, and routed all transactional mail through Mailgun SMTP so intake forms never land in a spam folder.

INTAKE FORM WORDPRESS MAILGUN SMTP PRACTICE INBOX

03 // THE RESULT

A calm, credible practice site with a booking path on every screen and form delivery the clinic can verify — no more wondering whether an inquiry arrived.